Designing with Intent ~ How to Influence User Behaviour

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Design with Intent

Web designers are usually designing a product or experience, but Dan Lockton, creator of Design with Intent Toolkit believes there’s a huge opportunity for design for behaviour change. The toolkit provides you with eight different approaches or, as Dan calls them, “lenses” through which to view a design problem. Each lens is simply a series of questions that can be used to help inspire brainstorming or idea generation to tackle a design challenge.

The eight lenses are a way of grouping the cards according to different kinds of disciplinary ‘worldview’ or fields of research.
8 Lenses from Designing with Intent toolkit

The content is still being refined, but the cards are available free for download.

So the next time your design isn’t working and you are having difficulty approaching the problem, take a look at the cards for some fresh ideas.

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