Do you see what I see?

0 , , Permalink

I am fully aware that in the age of the internet and smartphones, we are constantly being tracked. Just the other day, my husband invited to me pinpoint his location using Google Latitude, which creeped me out. Curiosity got the best of me and I checked it out. So not only does Google collect a lot of information about us, but apparently they are also using complex algorithms to filter what type of information we get to see.

Results of Google search for Croatia In the TED video below, speaker Eli Pariser demonstrates information filtering using a Google search of Egypt. I have used Croatia (click on the thumbnail image on the left). What results do you get when you type in Croatia in a Google search?

This is a very interesting 9 minute TED talk given by Eli, the author of “The Filter Bubble” about how personalized search might be narrowing our worldview.

Comments are closed.